Ad platforms are nothing new, but OpenX already has huge reach--300 billion impressions served per month.
Does the Openads name change portend great things for the company? We'll have to wait and see, says CNET Blog Network contributor Matt Asay.
Ad-serving software and service start-up OpenX launched its new businesses in the throes of a recession, but the company is happy about results.
What does a little open-source ad-server business do to get noticed? Bring on board a major person from the industry.
OpenX is getting yet another Yahooligan as an executive. Yahoo gets open source, but will Microsoft get Yahoo's bug?
Samsung will create a mobile-advertising exchange via a new partnership with OpenX, setting itself up as a potential advertising competitor to Google and Apple.
By making ad serving a community affair with an open API and a plug-in framework, the open-source company could potentially put Google on its heels.
Taking a look at another handy tool to open packages. It comes in a box that you can open without any tools, which is a good start.
The University of Southern California releases a report critical of companies whose ads end up on sites accused of pirating music and movies.
Open source has a great chance to take a big role in Web commerce and advertising, but requires the right combination: Acquia, Magento, OpenX.