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Samsung will create a mobile-advertising exchange via a new partnership with OpenX, setting itself up as a potential advertising competitor to Google and Apple.
Ad platforms are nothing new, but OpenX already has huge reach--300 billion impressions served per month.
By making ad serving a community affair with an open API and a plug-in framework, the open-source company could potentially put Google on its heels.
Ad-serving software and service start-up OpenX launched its new businesses in the throes of a recession, but the company is happy about results.
OpenX is getting yet another Yahooligan as an executive. Yahoo gets open source, but will Microsoft get Yahoo's bug?
What does a little open-source ad-server business do to get noticed? Bring on board a major person from the industry.
Open source has a great chance to take a big role in Web commerce and advertising, but requires the right combination: Acquia, Magento, OpenX.
OpenX offers a way out of the conveniently packaged monopoly that Google is brewing.