64 Results for

open-source marketing


Apple ceding open-source app market to Google?

Apple's cumbersome approval and development process may be turning open-source developers to Google Android, which could prove to be a big loss for Apple and its customers.

By January 5, 2010


The wrong marketing for open source

CIOs aren't buying the "freedom" message for open source. They're buying tangible benefits that open source delivers.

By September 30, 2009


Can open source monopolize a market?

Open source is very good at breaking up old monopolies, but what happens when open-source projects monopolize markets?

By September 28, 2009


How open source levels all software market segments

A new study about open-source business intelligence shows that all markets start to look alike thanks to the leveling effect of freely available software.

By August 25, 2009


Can open source be consumer friendly?

Open source has traditionally relied on geeks for development and word-of-mouth marketing. To reach the next level, however, open source needs more focus on UI.

By January 4, 2010


Untangle shows how to make open source pay in the SMB market

Untangle CEO Bob Walters suggests the key to a winning SMB market strategy is to go long on open source and ease of use, while keeping complexity at arm's length.

By June 19, 2009


Open source's evolving marketing message

Open source has a much broader message to sell than freedom.

By June 17, 2009


When will open source get the SMB market right?

The SMB market is billed as a natural for open source, but most open-source vendors continue to emulate the complexity of enterprise software, stifling their relevance.

By June 15, 2009


Qualcomm gets into open source, pigs begin to fly

If Qualcomm wants its new open-source subsidiary to be more than just marketing, it needs to start contributing actual code.

By October 27, 2009


Samsung Tizen-based TVs could hit market in 2014, CEO says

Boo-Keun Yoon, co-CEO of Samsung and head of the consumer electronics business, tells a German publication that the company is working on televisions running the open source operating system.

By September 12, 2013