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The Internet portal shores up the technology behind its aggressive push into the online media scrum.
With the approval of both company boards, the deal is expected to close early next year.
Starting with one for MTV and MTV2, they build on the company's current "second screen" apps and add on-demand video, plus new webisode-style series. But most of it is only for people who already pay.
AT&T partners with the Chernin Group to jointly commit $500 million in investment to new online video ventures.
The VOD model helps bolster hit shows such as HBO's "Game of Thrones," as well as creating a platform for new niche programming, CEO Jeff Bewkes tells investors.
The Sunnyvale, Calif.-based company is making another move in its push into big media, according to a report by The Wall Street Journal.
Vimeo's got a new way for content creators to charge for their videos, which can now either be sold or rented. It replaces a digital "tip jar."