The app serves up some 600 films, many of them not available on Netflix, Hulu, or anywhere else.
Amping up their partnership, users can now immediately click and hear tracks licensed by Spotify on Last.fm's own site.
Starting with one for MTV and MTV2, they build on the company's current "second screen" apps and add on-demand video, plus new webisode-style series. But most of it is only for people who already pay.
Webcasters, such as Pandora, saw following increase by 27 percent while on-demand players, such as Spotify and Rhapsody grew by 18 percent.
How does Apple's streaming service stack up against longtime favorite Spotify? We lay it all out here.
The company also adds Apple Music to its program that lets you stream music without counting against your data plan.
"Siri, play the top song from 1982." Apple Music's silliest element sets the new $10 subscription service apart from the pack -- but will it get you to pay?
The streaming service combines radio, on-demand music and social media.
With a service that costs $10 a month after a 3-month free trial, CEO Tim Cook says Apple will "change the way you experience music forever."
Need help getting started on all-you-can-stream services like Spotify and Apple Music? Here are the six questions to ponder before you sign up.