The app serves up some 600 films, many of them not available on Netflix, Hulu, or anywhere else.
Amping up their partnership, users can now immediately click and hear tracks licensed by Spotify on Last.fm's own site.
Jimmy Iovine, a top figure at Apple's subscription service, says Apple Music doesn't want to build a business on the backs of artists, even at the expense of hundreds of millions of listeners.
Starting with one for MTV and MTV2, they build on the company's current "second screen" apps and add on-demand video, plus new webisode-style series. But most of it is only for people who already pay.
Commentary: Back in June, I signed up for Apple Music, eager to make it my one-and-only music service. But after just a few weeks, I jumped ship for Spotify. Here's why.
Webcasters, such as Pandora, saw following increase by 27 percent while on-demand players, such as Spotify and Rhapsody grew by 18 percent.
How does Apple's streaming service stack up against longtime favorite Spotify? We lay it all out here.
"Siri, play the top song from 1982." Apple Music's silliest element sets the new $10 subscription service apart from the pack -- but will it get you to pay?
The streaming service combines radio, on-demand music and social media.
Need help getting started on all-you-can-stream services like Spotify and Apple Music? Here are the six questions to ponder before you sign up.