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Online traffic watchers Omniture and ComScore are partnering to offer a new approach to measure audiences for their customers.
Calling the move a "game changer," Adobe's CEO says acquisition of the Web analytics company will help customers looking to better monetize their content.
The supplier of Web analytics to the retail industry agrees to acquire search and merchandising assets from Mercado for approximately $6.5 million in cash.
Software maker is discontinuing the beta of a tool that would have competed with Google Analytics, Omniture, and others.
Omniture announces that it's bringing its analytics tool to iPhone apps. And Rand McNally is increasing its mapping scope to compete with MapQuest and Google Maps.
Elimination of 680 full-time jobs comes as the software maker tries to align costs in the face of lagging sales. They follow a 9 percent reduction within the Omniture unit.
Also: Omniture has released a new Twitter tool for marketers; SendMe has raised $12 million in series D funding; and Local.com has expanded its partnership with SuperPages and Verizon's Yellow Pages.
A photojournalist who can write...CS3's link to Omniture...Olympus' raw codec for Windows Vista...film scanners rated...OLPC ups and downs...nice NYT neologisms
Plan is to take Auditude's ad server and integrate it with Adobe's digital marketing tools.
Adobe reports a fourth-quarter net loss of $32.04 million, but says it saw increased consumer demand as it wound down a difficult fiscal year.