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Online traffic watchers Omniture and ComScore are partnering to offer a new approach to measure audiences for their customers.
Calling the move a "game changer," Adobe's CEO says acquisition of the Web analytics company will help customers looking to better monetize their content.
The supplier of Web analytics to the retail industry agrees to acquire search and merchandising assets from Mercado for approximately $6.5 million in cash.
Plan is to take Auditude's ad server and integrate it with Adobe's digital marketing tools.
Elimination of 680 full-time jobs comes as the software maker tries to align costs in the face of lagging sales. They follow a 9 percent reduction within the Omniture unit.
Adobe reports a fourth-quarter net loss of $32.04 million, but says it saw increased consumer demand as it wound down a difficult fiscal year.
Also: Omniture has released a new Twitter tool for marketers; SendMe has raised $12 million in series D funding; and Local.com has expanded its partnership with SuperPages and Verizon's Yellow Pages.
An All Things Digital item says numerous sources at both companies have called the reports of a Microsoft buy of Adobe ridiculous.
When it comes to using data to manage your business, it's the little things that matter first.
New software and service is geared to help publishers transform magazines into interactive apps. Along with Ideas and Journal, it shows Adobe's growing tablet awareness.