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Omniture, ComScore partner for Web tracking

Online traffic watchers Omniture and ComScore are partnering to offer a new approach to measure audiences for their customers.

By September 21, 2009


Adobe to buy Omniture for $1.8 billion

Calling the move a "game changer," Adobe's CEO says acquisition of the Web analytics company will help customers looking to better monetize their content.

By September 15, 2009


Omniture to acquire Mercado assets

The supplier of Web analytics to the retail industry agrees to acquire search and merchandising assets from Mercado for approximately $6.5 million in cash.

By October 14, 2008


Microsoft ditches Web analytics effort

Software maker is discontinuing the beta of a tool that would have competed with Google Analytics, Omniture, and others.

By March 23, 2009


Daily Tidbits: iPhone app analytics are on the way

Omniture announces that it's bringing its analytics tool to iPhone apps. And Rand McNally is increasing its mapping scope to compete with MapQuest and Google Maps.

By December 16, 2008


Adobe to cut 9 percent of workforce

Elimination of 680 full-time jobs comes as the software maker tries to align costs in the face of lagging sales. They follow a 9 percent reduction within the Omniture unit.

By November 10, 2009


Webware Radar: Trulia finds people still want 'American Dream'

Also: Omniture has released a new Twitter tool for marketers; SendMe has raised $12 million in series D funding; and Local.com has expanded its partnership with SuperPages and Verizon's Yellow Pages.

By March 5, 2009


Underexposed blog: links of the day

A photojournalist who can write...CS3's link to Omniture...Olympus' raw codec for Windows Vista...film scanners rated...OLPC ups and downs...nice NYT neologisms

By January 3, 2008


Adobe to buy video-ad manager Auditude

Plan is to take Auditude's ad server and integrate it with Adobe's digital marketing tools.

By November 1, 2011


Adobe caps rough fiscal year

Adobe reports a fourth-quarter net loss of $32.04 million, but says it saw increased consumer demand as it wound down a difficult fiscal year.

By December 15, 2009