29 Results for



Omniture, ComScore partner for Web tracking

Online traffic watchers Omniture and ComScore are partnering to offer a new approach to measure audiences for their customers.

By Sep. 21, 2009


Adobe to buy Omniture for $1.8 billion

Calling the move a "game changer," Adobe's CEO says acquisition of the Web analytics company will help customers looking to better monetize their content.

By Sep. 15, 2009


Omniture to acquire Mercado assets

The supplier of Web analytics to the retail industry agrees to acquire search and merchandising assets from Mercado for approximately $6.5 million in cash.

By Oct. 14, 2008


Adobe to buy video-ad manager Auditude

Plan is to take Auditude's ad server and integrate it with Adobe's digital marketing tools.

By Nov. 1, 2011


Adobe to cut 9 percent of workforce

Elimination of 680 full-time jobs comes as the software maker tries to align costs in the face of lagging sales. They follow a 9 percent reduction within the Omniture unit.

By Nov. 10, 2009


Adobe caps rough fiscal year

Adobe reports a fourth-quarter net loss of $32.04 million, but says it saw increased consumer demand as it wound down a difficult fiscal year.

By Dec. 15, 2009


Webware Radar: Trulia finds people still want 'American Dream'

Also: Omniture has released a new Twitter tool for marketers; SendMe has raised $12 million in series D funding; and Local.com has expanded its partnership with SuperPages and Verizon's Yellow Pages.

By Mar. 5, 2009


Sources say Microsoft-Adobe rumor 'nonsense'

An All Things Digital item says numerous sources at both companies have called the reports of a Microsoft buy of Adobe ridiculous.

By Oct. 7, 2010


Big Data may be hot, but 'little data' is what makes it useful

When it comes to using data to manage your business, it's the little things that matter first.

By May. 1, 2012


Adobe releases tablet publishing tool

New software and service is geared to help publishers transform magazines into interactive apps. Along with Ideas and Journal, it shows Adobe's growing tablet awareness.

By Mar. 7, 2011