"The research is simply incorrect," said a representative for both HBO and Cinemax.
More than half of those polled said they are aware of wearable tech devices and a third of those respondents said they're likely to buy one, according to the research firm.
Apple's MacBook Air dominates the thin-and-light market in the U.S. And its momentum shows no signs of slowing down with the well-received 2013 model.
Shipments of notebooks hit 41.5 million in the second quarter, a gain of only 1 percent, but not too shabby after seven straight quarters of declines, says NPD.
The device features an 8-inch screen, a 1.2GHz quad-core processor, 16GB of internal storage, and support for both Wi-Fi and LTE.
The latest update to the PS4 also improves the sound quality at 1.5x playback for both Blu-rays and DVDs.
For Apple CEO Tim Cook, it was a time to talk up China and a new partnership with IBM -- and to downplay weak iPad sales.
Smaller tablets like the iPad are under assault from smartphones, says NPD DisplaySearch.
Chromebooks continue to give Microsoft and Windows trouble. And Microsoft continues to make a case against them.
Sales of new hardware more than double, but game software returns to its earlier struggles.