Not everyone was happy with Apple's gift, but the free album has snagged a total of 26 million downloads, the company tells Billboard.
U2 and Apple have been working on an "exciting" digital format that will spur people to buy more music, the band tells Time.
The album may appear on your iPhone or iPad whether you want it or not, a move that apparently is ticking off a number of iTunes users.
As part of U2's promotional relationship with Research In Motion, the band will release an exclusive mobile app that will let BlackBerry users watch video from the tour.
Despite extreme measures to protect the album, the band's "No Line on the Horizon" has begun circulating on the Internet--a full week before release.
In a move best described as the most epic of all wins, Spotify has secured the exclusive rights to stream for free U2's long-awaited 12th album, No Line On The Horizon
In preparation for its upcoming album "No Line on the Horizon," U2 release a free streaming single, followed by a physical album in multiple formats at different price points. It looks like this is becoming the industry standard release model.
U2 front man Bono reportedly caught playing new songs too loudly on his stereo, allowing a passerby to copy and post the music on the Internet.
U2 frontman Bono has apologised for pushing the band's latest album out to iTunes users worldwide, saying the band "got a little noisy" in its "self-promotion".
From CNET Magazine: Smartphones, online services and biometric scanners are already easing the way for travelers. Expect even more tech to transform your journeys in the not-too-distant future.