Not everyone was happy with Apple's gift, but the free album has snagged a total of 26 million downloads, the company tells Billboard.
U2 and Apple have been working on an "exciting" digital format that will spur people to buy more music, the band tells Time.
The album may appear on your iPhone or iPad whether you want it or not, a move that apparently is ticking off a number of iTunes users.
As part of U2's promotional relationship with Research In Motion, the band will release an exclusive mobile app that will let BlackBerry users watch video from the tour.
Despite extreme measures to protect the album, the band's "No Line on the Horizon" has begun circulating on the Internet--a full week before release.
In a move best described as the most epic of all wins, Spotify has secured the exclusive rights to stream for free U2's long-awaited 12th album, No Line On The Horizon
In preparation for its upcoming album "No Line on the Horizon," U2 release a free streaming single, followed by a physical album in multiple formats at different price points. It looks like this is becoming the industry standard release model.
U2 frontman Bono has apologised for pushing the band's latest album out to iTunes users worldwide, saying the band "got a little noisy" in its "self-promotion".
Apple gifted iTunes users a copy of U2's new album. Not a fan of the band? Here's how you can hide it from your iPhone, iPad, and computer.
As part of the iPhone and Apple Watch launch, everyone with an iTunes account gets a free download of U2's latest album. Here's how to claim your copy.