A subscription-based Lego-rental service has launched in the US, expanding to international customers in 2014.
Give Lego credit for innovating after losing patent protection on its bricks. It's now a $4 billion company built on brilliant licensing deals and increasingly expensive, specialized sets. Which is exactly why I'm starting to hate it so, so much.
Finally, you can battle aliens and groom your Lego pony at the same time. The Gendered Lego Advertising Remixer lets you mix audio and video from different boys and girls' Lego ads.