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Nike sends out invitations for an October 15 event in New York to discuss the future of the digital world and physical activity.
The Nike+ FuelBand is worn on the wrist, and awards you with 'NikeFuel' when you exercise.
The fitness apparel maker also says the Nike+ Move app for the iPhone 5S allows users to get NikeFuel points using Apple's M7 processor.
Nike is pushing a new "universal currency" to measure activity called NikeFuel, which consumers can track using a specially designed wristband.
Nike is quick off the blocks with the new Nike FuelBand SE fitness bracelet, announced today.
The app, which was unveiled at the iPhone 5S event in September, analyzes movement captured by the M7 co-processor in the iPhone 5S.
The Fitbit Flex is a water resistant, wireless wristband that tracks your exercise, activity and sleep.
Looking to track your activity? The Nike FuelBand makes it easy to set and monitor a daily goal. Not so easy is keeping it updated on things it might miss.
Nike announces Android support for its FuelBand fitness tracker just months before the expected launch of Apple and Google-made wearables. Too little too late?