[commentary] The sportswear giant had a good run with the FuelBand. Now, though, wearable technology is a whole new footrace.
That's the claim out of Korea where Samsung reportedly met with Under Armour to discuss how the two companies could collaborate on wearables.
Nike announces Android support for its FuelBand fitness tracker just months before the expected launch of Apple and Google-made wearables. Too little too late?
Tech companies are lining up to nab Nike engineers after the sportswear maker decided to dismantle its wearable-hardware team. Apple is reportedly on the hunt as well.
Nike CEO Mike Parker says the sportswear company is winding down its wearable hardware efforts to focus on software after CNET reported last week it had dismantled its FuelBand team. A deal with Apple may be in the works.
The sportswear giant was hailed as an innovative force in wearable tech. But with the scaling back of its hardware team, Nike reminds us that it’s all about the best ways to sell shoes.
The sportswear company has decided that only software has a future in Nike’s technology vision. That means cutting the FuelBand, including a slimmer version planned for the fall.
The sportswear company could be close to ditching its fitness hardware efforts, but don’t sound the death knell for Nike technology. Consider, for one thing, the Apple connection.
A new report pegs Apple gadget as the most exciting upcoming entrant in the wearable tech race. But getting consumers to purchase and continue wearing these gadgets will prove pivotal.
The exec, who clashed with Apple while at Adobe, now runs the team working on wearable software at Apple -- a vital role as the company expands into a new business.