Nike announces Android support for its FuelBand fitness tracker just months before the expected launch of Apple and Google-made wearables. Too little too late?
[commentary] The sportswear giant had a good run with the FuelBand. Now, though, wearable technology is a whole new footrace.
Nike CEO Mike Parker says the sportswear company is winding down its wearable hardware efforts to focus on software after CNET reported last week it had dismantled its FuelBand team. A deal with Apple may be in the works.
Tech companies are lining up to nab Nike engineers after the sportswear maker decided to dismantle its wearable-hardware team. Apple is reportedly on the hunt as well.
The sportswear giant was hailed as an innovative force in wearable tech. But with the scaling back of its hardware team, Nike reminds us that it’s all about the best ways to sell shoes.
The sportswear company has decided that only software has a future in Nike’s technology vision. That means cutting the FuelBand, including a slimmer version planned for the fall.
The sportswear company could be close to ditching its fitness hardware efforts, but don’t sound the death knell for Nike technology. Consider, for one thing, the Apple connection.
Nike is quick off the blocks with the new Nike FuelBand SE fitness bracelet, announced today.
Armed with a few tricks, the Nike FuelBand can be very effective as a motivator for casual exercise, but its limitations will leave serious athletes disappointed.
The Nike+ FuelBand SE is a minor upgrade to last year's FuelBand, adding Bluetooth 4.0 and a few new motivational wrinkles to its software, but the band's design is more successful than its package of features.