The Nike+ FuelBand SE is a minor upgrade to last year's FuelBand, adding Bluetooth 4.0 and a few new motivational wrinkles to its software, but the band's design is more successful than its package of features.
Armed with a few tricks, the Nike FuelBand can be very effective as a motivator for casual exercise, but its limitations will leave serious athletes disappointed.
The sportswear company could be close to ditching its fitness hardware efforts, but don’t sound the death knell for Nike technology. Consider, for one thing, the Apple connection.
The app, which was unveiled at the iPhone 5S event in September, analyzes movement captured by the M7 co-processor in the iPhone 5S.
The sportswear company has decided that only software has a future in Nike’s technology vision. That means cutting the FuelBand, including a slimmer version planned for the fall.
Nike is quick off the blocks with the new Nike FuelBand SE fitness bracelet, announced today.
The sporting goods giant and TechStars dole out $200,000 to spur new applications for Nike+ devices, a move designed to create a platform that will attract more software development.
Despite a couple of limitations, the Sony Move Racing Wheel performs well, delivering a good sense of steering a car in racing games, and is much easier to set up than a full racing wheel.
At just under $3, Moves will give you a similar experience to that of the Fitbit Force or Jawbone UP, both of which cost over $100. Any iPhone 5S owners who are on the fence about activity trackers need to give Moves a shot.
Pricing not available
The fitness apparel maker also says the Nike+ Move app for the iPhone 5S allows users to get NikeFuel points using Apple's M7 processor.