The sporting goods giant and TechStars dole out $200,000 to spur new applications for Nike+ devices, a move designed to create a platform that will attract more software development.
Learning from the history of technology, Nike isn't just building a clever gadget with its FuelBand electronic fitness-tracking bracelet. It's creating a platform on which other tech companies can build.
Nike announces Android support for its FuelBand fitness tracker just months before the expected launch of Apple and Google-made wearables. Too little too late?
Nike CEO Mike Parker says the sportswear company is winding down its wearable hardware efforts to focus on software after CNET reported last week it had dismantled its FuelBand team. A deal with Apple may be in the works.
The sportswear company has decided that only software has a future in Nike’s technology vision. That means cutting the FuelBand, including a slimmer version planned for the fall.
The sportswear company could be close to ditching its fitness hardware efforts, but don’t sound the death knell for Nike technology. Consider, for one thing, the Apple connection.
The FuelBand SE offers new ways to track workouts and motivate users, Twitter lowers restrictions on direct messages, and Apple's set to announce new iPads next week.
Apple is said to have poached one of the key designers behind the Nike FuelBand, reigniting rumours it's working on a watch.
The company has tapped Nike's Ben Shaffer -- a move that is sure to ignite the rumor mill over Apple's plans for a smartwatch.
In a bid to be more like Apple and Microsoft, the sports shoe and apparel company is funding a program to get developers to create apps for its Nike+ products.