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Japanese designer Nigo, a superfan of the canon, is putting hundreds of old- and new-school collectibles up for bid via Sotheby's. Jedi and casual fans alike will be slobbering like Jabba.
Bathing Ape, or Bape for short, is a Japanese street-wear clothing company owned by music producer Nigo that caters to young, fashion-savvy urban youth who apparently have way too much money to burn.
Understanding branding and viral marketing with A Bathing Ape