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30New Model(2010/9/29)EFFECTOR by NIGO "Charles" "Hollyobj WATER EFFECTOR "DESERT" "FORESTOK / Take a photoChoose a photoSample photoSave
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Bathing Ape, or Bape for short, is a Japanese street-wear clothing company owned by music producer Nigo that caters to young, fashion-savvy urban youth who apparently have way too much money to burn.
Understanding branding and viral marketing with A Bathing Ape