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Google has extended a deal with Nielsen to provide "online campaign ratings" for ads on YouTube -- the Web's biggest video platform -- after testing out such a relationship since November.
Analytics firm finds that the photo and video-sharing app has an average monthly smartphone audience of 32 million, compared with Twitter's 30.8 million.
The ratings service provides a software developer kit that will allow broadcasters to measure the number of viewers coming from digital devices.
Streaming services like Netflix and Hulu are feeding "incredible binge appetites" for programming, the researcher says, with the vast majority of users watching at least three episodes of the same show in a single day.
The goal of the "Nielsen Twitter TV Ranking" will be to measure the unique audience tweeting about individual programs.
The company, whose ratings are the benchmark for what shows are most worthy of valuable marketing dollars, next week will outline its plans to start counting views on tablets and smartphones in 2014.
The company that tracks what people watch on TV is expanding to markets outside the U.S. a new tool that measures what people are looking at online.
The microblogging service says companies will be able to create surveys directly within Twitter to gauge their opinions and reactions to certain topics.
Sure, U.S. mobile users have already made the jump to smartphones, but there's still plenty of room for growth for these handsets in developing nations.
Nielsen and Twitter have signed a multiyear contract to create a new ranking for TV shows -- one based on social-media activity.