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nielsen

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Google, Nielsen deepen ties for ad ratings on YouTube

Google has extended a deal with Nielsen to provide "online campaign ratings" for ads on YouTube -- the Web's biggest video platform -- after testing out such a relationship since November.

By Apr. 1, 2014

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Nielsen: Instagram bigger than Twitter on mobile in 2013

Analytics firm finds that the photo and video-sharing app has an average monthly smartphone audience of 32 million, compared with Twitter's 30.8 million.

By Dec. 17, 2013

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Nielsen to add Internet viewing to its TV ratings

The ratings service provides a software developer kit that will allow broadcasters to measure the number of viewers coming from digital devices.

By Oct. 28, 2013

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Netflix is giving people their Net fix, Nielsen says

Streaming services like Netflix and Hulu are feeding "incredible binge appetites" for programming, the researcher says, with the vast majority of users watching at least three episodes of the same show in a single day.

By Sep. 18, 2013

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Nielsen to roll out Twitter ratings for TV shows on Monday

The goal of the "Nielsen Twitter TV Ranking" will be to measure the unique audience tweeting about individual programs.

By Oct. 6, 2013

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Nielsen to start rating TV's big waves on smallest screens

The company, whose ratings are the benchmark for what shows are most worthy of valuable marketing dollars, next week will outline its plans to start counting views on tablets and smartphones in 2014.

By Sep. 19, 2013

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Nielsen takes online ad-tracking tool overseas

The company that tracks what people watch on TV is expanding to markets outside the U.S. a new tool that measures what people are looking at online.

By Apr. 3, 2013

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Twitter teams with Nielsen on brand surveys

The microblogging service says companies will be able to create surveys directly within Twitter to gauge their opinions and reactions to certain topics.

By Oct. 3, 2012

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Smartphone makers, look to emerging markets -- Nielsen

Sure, U.S. mobile users have already made the jump to smartphones, but there's still plenty of room for growth for these handsets in developing nations.

By Jan. 18, 2013

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Behold a new Nielsen rating: Tweet count

Nielsen and Twitter have signed a multiyear contract to create a new ranking for TV shows -- one based on social-media activity.

By Dec. 17, 2012