A new study taps data supplied by everyday phone users just like you. The winner might not be who you were expecting.
Technically Incorrect: Could it be that the great actor is not of this world? It will be revealed during the big game.
The two companies account for the top eight spots among the 10 most popular mobile apps in the US, according to Nielsen. Apple cracks the top 10, too.
Are you watching prime-time broadcast TV on your phone? You're behind a drop in ratings for splashy fall premieres, Nielsen says.
The gap between TV and digital video programming is narrowing, as AOL becomes the first Web client to receive Nielsen's audience measurement ratings for its original series.
Google has extended a deal with Nielsen to provide "online campaign ratings" for ads on YouTube -- the Web's biggest video platform -- after testing out such a relationship since November.
Analytics firm finds that the photo and video-sharing app has an average monthly smartphone audience of 32 million, compared with Twitter's 30.8 million.
The ratings service provides a software developer kit that will allow broadcasters to measure the number of viewers coming from digital devices.
The goal of the "Nielsen Twitter TV Ranking" will be to measure the unique audience tweeting about individual programs.
The company, whose ratings are the benchmark for what shows are most worthy of valuable marketing dollars, next week will outline its plans to start counting views on tablets and smartphones in 2014.