The gap between TV and digital video programming is narrowing, as AOL becomes the first Web client to receive Nielsen's audience measurement ratings for its original series.
Google has extended a deal with Nielsen to provide "online campaign ratings" for ads on YouTube -- the Web's biggest video platform -- after testing out such a relationship since November.
Analytics firm finds that the photo and video-sharing app has an average monthly smartphone audience of 32 million, compared with Twitter's 30.8 million.
The ratings service provides a software developer kit that will allow broadcasters to measure the number of viewers coming from digital devices.
The goal of the "Nielsen Twitter TV Ranking" will be to measure the unique audience tweeting about individual programs.
The company, whose ratings are the benchmark for what shows are most worthy of valuable marketing dollars, next week will outline its plans to start counting views on tablets and smartphones in 2014.
Streaming services like Netflix and Hulu are feeding "incredible binge appetites" for programming, the researcher says, with the vast majority of users watching at least three episodes of the same show in a single day.
Netflix made headlines last year at the Emmy television awards, but a deeper look shows the awards are no faster to recognize online programming than they were for cable.
The streaming music service joins with Bandpage to let musicians sell experiences to fans like private concerts, duets, and pre-show parties.
Nielsen finds nearly half of the consumers it surveyed like using quick response codes on their phones to buy things in stores.