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Next Big Thing
I just came back from the next09 conference in Hamburg, one of Europe's leading digital/creative/marketing forums that stands out in the conference circuit because of its unique German-international focus.
Today's complex world has made the traditional set of C-level roles out-moded. We need to embrace a new set of roles that better match to the challenges companies are facing.
While Pepsi, one of the world's foremost consumer brands, has acknowledged the signs of the times and is making the transition away from one-to-many mass-marketing to social marketing with meaning, marketing theory is struggling to catch up.
The whole time dimension of Twitter is uncharted but valuable territory, and there are other add-ins, integrators, and localization services that will emerge in this vibrant new ecosystem. The conversation on the social web is as rich as the human communi