3 Results for

neuromarketing

Article

'Neuromarketing' uses MRIs to influence consumers

Researchers publish a paper on the emerging field of neuromarketing, through which advertisers can use brain science to better understand human urges.

By March 4, 2010

Article

Could wearable tech read minds to sell ads?

Maker of brain-scanning tech says wearables like Google Glass could evolve to monitor brain signals and sell you toothpaste.

By May 21, 2014

Article

'60 Minutes' video: Tech that reads your mind

This segment investigates breakthroughs researchers have made in identifying what people are thinking by conducting brain scans, and why the Supreme Court might one day get involved.

By January 5, 2009