2 Results for



'Neuromarketing' uses MRIs to influence consumers

Researchers publish a paper on the emerging field of neuromarketing, through which advertisers can use brain science to better understand human urges.

By Mar. 4, 2010


'60 Minutes' video: Tech that reads your mind

This segment investigates breakthroughs researchers have made in identifying what people are thinking by conducting brain scans, and why the Supreme Court might one day get involved.

By Jan. 5, 2009