Nestle's "We Will Find You" promotion in the UK involves hiding GPS chips in chocolate wrappers so that the company can track the winners down.
Nestle recently launched a 21st century Willy Wonka-style contest in the U.K. with a slightly alarming title: "We Will Find You."
A Facebook campaign led to a PR disaster for Nestle, and now the food giant is cutting ties to companies that contribute to deforestation in their harvesting of palm oil.
Food company's Facebook fan page became a lesson in how not to deal with social-media backlash this week, when a company rep snapped back at environmentally motivated critics.
Open source delivers cost and flexibility benefits, as Nespresso found after enlisting MuleSource and Optaros to help it define and implement a new middleware architecture.
The next version of Android will be called KitKat, as in the Nestle chocolate wafers, and comes with a contest to win Android and Google Play swag.
Creepy sex robots, hidden Nestle call center menus, breast control pads, and a special deal on an Alienware gaming laptop!
The Tweeting Bra is a Twitter-connected bra with a greater purpose. Every time it comes undone, it sends a tweet.
We kick off today's episode of CNET's The 404 Podcast with a fun story about the Nestle Crunch Hotline number. The company's latest viral campaign offers a series of hidden menus within the prerecorded call center that lets callers choose between English, Spanish, and Pig Latin language options.
Google doesn't need the money, and it certainly has no problem with awareness. So why partner with a candy company at all?