Nestle's "We Will Find You" promotion in the UK involves hiding GPS chips in chocolate wrappers so that the company can track the winners down.
Nestle recently launched a 21st century Willy Wonka-style contest in the U.K. with a slightly alarming title: "We Will Find You."
Chocolate experts from Nestle set about crafting a chocolate teapot that can stand up to boiling water and still turn out a lovely cup of tea.
A Facebook campaign led to a PR disaster for Nestle, and now the food giant is cutting ties to companies that contribute to deforestation in their harvesting of palm oil.
Food company's Facebook fan page became a lesson in how not to deal with social-media backlash this week, when a company rep snapped back at environmentally motivated critics.
Open source delivers cost and flexibility benefits, as Nespresso found after enlisting MuleSource and Optaros to help it define and implement a new middleware architecture.
The next version of Android will be called KitKat, as in the Nestle chocolate wafers, and comes with a contest to win Android and Google Play swag.
Creepy sex robots, hidden Nestle call center menus, breast control pads, and a special deal on an Alienware gaming laptop!
We kick off today's episode of CNET's The 404 Podcast with a fun story about the Nestle Crunch Hotline number. The company's latest viral campaign offers a series of hidden menus within the prerecorded call center that lets callers choose between English, Spanish, and Pig Latin language options.
The Tweeting Bra is a Twitter-connected bra with a greater purpose. Every time it comes undone, it sends a tweet.