Nestle recently launched a 21st century Willy Wonka-style contest in the U.K. with a slightly alarming title: "We Will Find You."
Nestle's "We Will Find You" promotion in the UK involves hiding GPS chips in chocolate wrappers so that the company can track the winners down.
A Facebook campaign led to a PR disaster for Nestle, and now the food giant is cutting ties to companies that contribute to deforestation in their harvesting of palm oil.
Food company's Facebook fan page became a lesson in how not to deal with social-media backlash this week, when a company rep snapped back at environmentally motivated critics.
Open source delivers cost and flexibility benefits, as Nespresso found after enlisting MuleSource and Optaros to help it define and implement a new middleware architecture.
The Tweeting Bra is a Twitter-connected bra with a greater purpose. Every time it comes undone, it sends a tweet.
Google doesn't need the money, and it certainly has no problem with awareness. So why partner with a candy company at all?
Google has made a surprise announcement -- the next version of Android is called KitKat, not Key Lime Pie. Yes, like the chocolate bar.
The next version of Android will be called KitKat, as in the Nestle chocolate wafers, and comes with a contest to win Android and Google Play swag.
The social network for scrapbookers pops “promoted pins,” aka paid advertising, into users' search results and category feeds.