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System is designed to be an easy-to-install way to reach the company's large library of casual games.
Yahoo Games announces plans to offer more than 400 ad-supported online games in conjunction with Double Fusion and NeoEdge Networks by the end of the year.
The serial entrepreneur's start-up aims to create a new model in the in-game ads industry.
The search giant may finally be ready to unveil the fruits of its purchase of Adscape and compete for what is expected to be a billion-dollar market by 2011.
45 Minutes on IM: The man who also created Pong and Chuck E. Cheese is now a tech philosopher. He talks with CNET about his return to Atari and his vision for 10 great areas of software development.