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System is designed to be an easy-to-install way to reach the company's large library of casual games.
The serial entrepreneur's start-up aims to create a new model in the in-game ads industry.
Yahoo Games announces plans to offer more than 400 ad-supported online games in conjunction with Double Fusion and NeoEdge Networks by the end of the year.
The search giant may finally be ready to unveil the fruits of its purchase of Adscape and compete for what is expected to be a billion-dollar market by 2011.
45 Minutes on IM: The man who also created Pong and Chuck E. Cheese is now a tech philosopher. He talks with CNET about his return to Atari and his vision for 10 great areas of software development.