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Secretive start-up reportedly puts on hold controversial plans to display ads based on the monitoring of Web activity.
Three House members who have questioned the concept of Web monitoring to display relevant ads are questioning DSL provider Embarq. Their concern: Why not require customers to opt in?
Start-up engaging in deep packet inspection to deliver relevant advertisements faces hostile questioning by politicians who demand an opt-in standard instead of NebuAd's current procedures.
During marathon hearing, politicians worry about everything from Facebook to peer-to-peer software, spam, NebuAd, cancer patients, and advertising, with no consensus on what to do next.
The practice of targeting ads by monitoring broadband customers' Web surfing is drawing fire on Capitol Hill. But NebuAd says what it's doing is entirely legal.
NebuAd and other companies have been offering broadband providers a way to monitor customers and display relevant ads. But the legality of it is anything but settled.