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Secretive start-up reportedly puts on hold controversial plans to display ads based on the monitoring of Web activity.
Three House members who have questioned the concept of Web monitoring to display relevant ads are questioning DSL provider Embarq. Their concern: Why not require customers to opt in?
Start-up engaging in deep packet inspection to deliver relevant advertisements faces hostile questioning by politicians who demand an opt-in standard instead of NebuAd's current procedures.
During marathon hearing, politicians worry about everything from Facebook to peer-to-peer software, spam, NebuAd, cancer patients, and advertising, with no consensus on what to do next.
The practice of targeting ads by monitoring broadband customers' Web surfing is drawing fire on Capitol Hill. But NebuAd says what it's doing is entirely legal.
NebuAd and other companies have been offering broadband providers a way to monitor customers and display relevant ads. But the legality of it is anything but settled.
The ISP itself does not engage in monitoring its customers to display relevant ads, but nevertheless suggests some guidelines on how it should be done.
"We're able to view just everything that they do," Verizon Wireless exec has boasted. Privacy groups say initiative -- including linking databases showing whether customers own pets -- may violate wiretap law.
A little-noticed section of the Stop Online Piracy Act could require deep-packet inspection and blocking IP addresses of copyright-infringing Web sites, a significant change from earlier versions.
Charter exec Ted Schremp talks about the ISP's plan to "model" your online interests for ad purposes and also protect your privacy.