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Microblogging site to host a page that collects the millions of tweets expected to be sent by athletes, fans, and TV personalities during the Olympic Games.
A new feature called See It will allow Twitter users to watch TV and change channels directly from a tweet.
The cable giant will now own all of NBCUniversal.
FreeWheel's service is designed to help TV networks, film studios, and other content companies sell and manage in-video ads across numerous Web sites and devices.
Amazon and NBCUniversal make hundreds more TV episodes -- including "Battlestar Galactica" -- available to Prime Instant Video subscribers.
"Suits" and "Covert Affairs" from USA Network are also available, while NBC's "Hannibal" and Syfy's "Defiance" will be come at a later date.
Internet-connected Foxtel iQ boxes will soon allow users to watch selected missed shows directly from the electronic program guide.
In addition to live steams and highlights, the two will partner on digital segments of news and analysis.
After striking a deal with Disney, the satellite television operator is reportedly negotiating for an Internet TV service to be released as soon as this summer.
Co-owners 21st Century Fox, NBCUniversal, and Walt Disney say they'll pump $750 million into the video-streaming service to "continue to empower the Hulu team."