What does ESPN do when four TV channels aren't enough for the biggest World Cup the US has ever seen? Go digital.
Axient Communications, a new content distribution company, introduced its streaming media service "Octane" and announced a deal with NBCOlympics.com. A partnership between NBC and Quokka Sports, NBCOlympics.com will use Axient's technology to deliver broadcast video of the summer games to the United States from Australia via the Internet. Axient competes against Akamai Technologies, Digital Island, iBeam Broadcasting and a host of other Web content distribution firms.
In addition to live steams and highlights, the two will partner on digital segments of news and analysis.
Major policy shift reverses network's emphasis on prime-time TV ratings over Web viewers, The New York Times notes.
The Olympics are irrevocably broken. The streaming is a mess, the time delay is inexcusable, and the IOC is doing its best to make sure no one even talks about the darned event. The athletes deserve more.
Fresh off his stellar shootout performance shutting down the Swiss, Canadian goalie Martin Brodeur talks about the pressure to win gold and the technology of hockey.
The browser plug-in has been tapped to enable live and on-demand video streaming of Tuesday's inauguration events on the Presidential Inaugural Committee Web site.
As Microsoft hits the second anniversary of its deal with Novell, the software makers announce they are nearly ready with a beta version of the Linux-based Silverlight player.
The software maker announces Silverlight 2 and new partners. Despite big numbers for the Olympics, though, Silverlight usage still vastly trails that of its dominant rival, Adobe Flash.
Trouble finding SNL's Sarah Palin skit or Olympic spots on YouTube? That's because NBC has come up with a template for defeating such infringement, its general counsel says.