Those who have a Samsung Gear VR headset will be able to watch this weekend's All-Star events for free in full virtual reality -- though they'll have to wait a bit.
Golden State Warriors star Andre Iguodala to spearhead the three-day event seeking to link NBA players with Silicon Valley tech companies for potential opportunities.
Exclusive pregame show will feature elements designed to stimulate conversation among Twitter users.
Technically Incorrect: In the wake of the Golden State Warriors' loss to the Cleveland Cavaliers in Game 6 of the NBA Finals, the league MVP's wife is not happy
The NBA's best team beats the Memphis Grizzlies to set the record for most wins in a season, but the retiring Lakers superstar scores 60 points in his final game and dominates Twitter.
EA global publishing chief Laura Miele: "We feel like we have a great road ahead of us in this franchise."
Technically Incorrect: The latest campaign for Samsung's Galaxy S7 and S7 Edge bears an eerie similarity to a campaign Apple has been running for some time.
To get to the NBA finals, the team tapped into the power of tech to help transform itself from perennial loser to a winning force.
Soccer-obsessed Marcelo Claure is among a growing breed of tech executives investing in pro sports franchises.
From CNET Magazine: Technology helps bring fans closer to the action and the fun for the 142nd running of the race on Saturday at Churchill Downs.