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Company scoops up Waltham, Mass.-based Navic Networks, a company that helps advertisers plan their TV spot purchases.
The tie-up, which stems from the Redmond's purchase of Navic Networks, will allow Microsoft to sell ads that run on NBC's cable and broadcast stations.
Chet Kanojia created a new way for consumers to access broadcast TV. A federal court says the networks can't do a thing about it -- for now. Learn how the CEO plans to wield his new power.