All we ask is that these movie tie-ins are put together by someone who's, y'know, given it more than five seconds of thought. And someone who can spell "phaser" right.
It's a phone, Jim, but not as we know it. Except it is, because all Nokia has done to celebrate the launch of the new Star Trek film is stick some tat on the 5800 XpressMusic
CNET Car Tech looks at 10 obvious tie-ins between car companies and movies or television series.
With its i-Tag toy tie-ins to James Cameron's "Avatar" movie, Mattel is just scratching the surface of what's possible.
Merchandise tie-ins officially launch today for the upcoming Star Wars Episode I: The Phantom Menace movie. Buyers storm online merchants like an army of Jedi Knights.