Twitter aims to draw in marketers and developers with a new ad service that promotes mobile apps far beyond users' timelines.
With the new platform, app developers should be able to automatically place ads in their mobile apps rather than building them piecemeal.
The information network purchases startup MoPub to help it serve and automate ads on iOS and Android.
The social network reportedly has a plan to boost revenue by targeting ads off Twitter.
Line of credit will help the social network cover unforeseen expenses should its trading debut be delayed.
MoPub, a mobile ad server, has conducted a study in which it found that apps that have been rejected due to Apple's new UDID restrictions have cost developers 24 percent in revenue.
Advertising startup MoPub is rolling out a marketplace for mobile ads, aiming to capture the ad dollars moving to mobile.
New data shows that since Google launched its iOS mapping application, there has been a 30 percent bump in people upgrading their devices to Apple's newest mobile operating system.
Under a new plan, non-employee directors could make up to $16 million for their service on Twitter's board.
Since Google's new iOS mapping app hit Apple's App Store, adoption of iOS 6 has jumped 30 percent. But new data says the rate in North America stayed flat and that the global jump may be due to iPhone sales in China.