Narrow your search
Twitter aims to draw in marketers and developers with a new ad service that promotes mobile apps far beyond users' timelines.
With the new platform, app developers should be able to automatically place ads in their mobile apps rather than building them piecemeal.
The information network purchases startup MoPub to help it serve and automate ads on iOS and Android.
MoPub, a mobile ad server, has conducted a study in which it found that apps that have been rejected due to Apple's new UDID restrictions have cost developers 24 percent in revenue.
Advertising startup MoPub is rolling out a marketplace for mobile ads, aiming to capture the ad dollars moving to mobile.