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Twitter uses MoPub for big push in mobile ads

Twitter aims to draw in marketers and developers with a new ad service that promotes mobile apps far beyond users' timelines.

By April 17, 2014

Article

Twitter's MoPub launches native mobile ads platform

With the new platform, app developers should be able to automatically place ads in their mobile apps rather than building them piecemeal.

By December 12, 2013

Article

Twitter buys a mobile ad network for reportedly $350M in stock

The information network purchases startup MoPub to help it serve and automate ads on iOS and Android.

By September 9, 2013

Article

Study: Apple's UDID restrictions cost developers 24% revenue

MoPub, a mobile ad server, has conducted a study in which it found that apps that have been rejected due to Apple's new UDID restrictions have cost developers 24 percent in revenue.

By April 26, 2012

Article

A new auction house, this one for mobile ads

Advertising startup MoPub is rolling out a marketplace for mobile ads, aiming to capture the ad dollars moving to mobile.

By October 27, 2011