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AT&T is expected to offer multiple products featuring the Beats by Dr. Dre branding beginning March 11.
Apple is after more than just headphones in its rumoured multibillion-dollar acquisition of Beats, according to a report suggesting Dr Dre and Jimmy Iovine might join the tech giant.
Tesco is offering £40 off its higher-priced headphones this Christmas, including up to 30 per cent off Beats headphones.
With two Beats Pills and a cameo by Siri, the spot spoofs a celebration by Dr. Dre. Then it disappears from the Twitter feed of Beats By Dre.
There are conflicting reports about what Apple will ultimately do with Beats Music, with Recode reporting a potential name change, and TechCrunch calling for the service to be scrapped completely.
CNET UK chats to Luke Wood, president of divisive headphone brand Beats by Dr Dre.
Eddy Cue, Apple SVP of Internet software and services, also says Apple in 2014 has the "best product pipeline" he's seen in 25 years.
As Apple's acquisition of Beats Electronics comes close to completion, hundreds of employees may find that their positions are marked as redundant.
Apple says that it will work with the Beats team to "elevate" the experience already created by Beats products.
Regulators say that the acquisition raises no competition concerns because the companies' combined market share is low.