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The analytics company is intent on doing away with the age of the e-mail survey to make polling users for feedback more enjoyable all around.
Following its official launch Wednesday, Apple's new mobile OS has already shot up the ranks, according to mobile analytics firm Mixpanel.
A mobile analytics firm pegs iOS 8's adoption rate at 44.5 percent since launch 20 days ago. By contrast, iOS 7 had reached nearly 70 percent adoption over the same period last fall.
The percentage of users updating to Apple's latest mobile OS has remained virtually flat since September 21, which was four days after its release.
In this data snapshot, the new version of iOS was spotted on almost half of all devices that checked in at Apple's App Store on Sunday.
Adoption of the the 4.7-inch model has surpassed that of the 5.5-inch edition, according to mobile analytics firms. But is the smaller phone more popular or just easier to find?
The latest version of Apple's mobile OS isn't yet gaining the traction that its predecessor did last year. Why might that be?
A small-claims complaint asks Apple for a way to remove the automatically downloaded iOS 7 install file on iOS 6 devices and earlier, something that can take up space.
New iOS adoption numbers out of North America from analytics firm Chitika suggest more than half of all iOS users are on the latest OS.
iOS 7 has smashed records, doubling Internet traffic as phone fans race to download the software and update iPhone and iPad.