The Indian company is making its US debut with the convertible tablet.
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The Korean giant is struggling to maintain its dominance in growth markets like India, where it slipped to number two, according to market research firm Canalys.
Dual OS LapTab by MicroMax has the best of two worlds.
India's biggest mobile maker has plans to expand to Europe with this, its latest Android smart phone.
The Japanese behemoth reportedly is hoping to take advantage of India's quickly developing market with local manufacturing of its Xperia line, as well as some cheaper alternatives.
India is the world's fastest growing smartphone market, predicted to overtake the US in just two years. And it's already becoming one of the most bitterly fought-over pieces of turf in the global smartphone war.
Both devices feature 5.7-inch screens, but there are also differences -- like the color options and the display that wraps around the sides of the Edge+.
The platform, which is designed to provide low-cost smartphones in emerging markets, has "not delivered to expectations" in India yet, the search giant says.
The two executives join the company after a string of high-profile executive departures, including the exit of Todd Pendleton, the man behind Samsung's "Next Big Thing" campaign.
A move could help Foxconn lower its manufacturing costs, though Apple customers won't likely see those savings.