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Digital-ad three-way: Yahoo, Microsoft, AOL strike a deal

The three companies will cross-sell each other's ads, supposedly to "reduce friction in the marketplace."

By November 8, 2011


Week in review: Microhoo, at last

The long-anticipated search and ad partnership between Microsoft and Yahoo was announced this week, followed by lots of analysis. Also in merger news, Sprint and Virgin Mobile connect.

By July 31, 2009


BOL 1029: Microhoo: Friends with benefits

The Microsoft Yahoo hookup finally happened and now all their friends are glad the drama's over. But they're not getting hitched. Microsoft's shelling out some dough for Yahoo to use Bing and Yahoo's going to sell the crap out of it.

By July 29, 2009


Will this be the week for Microhoo?

Ad Age's magic 8-ball says that "signs point to yes." That said, we've all been down this road before. Take it with a grain of salt, if your shaker isn't already empty.

By July 27, 2009


Is Yahoo Japan poised to switch to Google Search?

In a potential blow to the massive search alliance between Microsoft and Yahoo, Google is apparently zeroing in on a deal to grab search business for Yahoo Japan.

By July 26, 2010


Microhoo: What might have been

CNET News' Stephen Shankland explores an alternate history: what would the world look like today if Jerry Yang had accepted Steve Ballmer's offer to acquire Yahoo?

By January 30, 2009


Will Yahoo CEO move pave way for Microhoo?

Reported plan to name Carol Bartz as CEO removes a key hurdle to any sort of search deal with Microsoft.

By January 13, 2009


Icahn says Yahoo's not telling the truth about 'Microhoo'

In his latest interview, the activist investor derides Yahoo's claim that price is the holdup to a deal with Microsoft.

By June 4, 2008


Microhoo revisited: Would it be a search-only deal?

The key factor isn't who occupies the CEO's office. But with Jerry Yang set to step down, a source says, "Microsoft is open to a mutually beneficial search deal."

By November 18, 2008


Microhoo's six key players work their magic

As Microsoft and Yahoo strive to carve out a mega-buyout deal over what has been a contentious three months, six key players have been working their magic, sources say.

By May 3, 2008