21 Results for

micro-audiences

Article

Multimedia 2.0: From paid media to earned media to owned media and back

Marketers face three types of media as channels of interaction with their audiences: paid media, earned media, and owned media. We know that in today's hyper-relational, atomized micro-markets, paid media's effect is somewhat limited.

By May 8, 2009

Article

Less is more. The tweet(ed) revolution.

This weekend, in the aftermath of the Iranian election, Twitter's ability to build a mass audience by virally connecting myriad micro-audiences through micro-messages has proven again to have real impact. When the Iranian police started cracking down on p

By June 15, 2009

Article

GE and Local Motors team up to make small-batch appliances

Expect to see micro-manufactured appliances from GE later this year.

By March 21, 2014

Article

BBC iPlayer to get 30-day catch-up, online channels

The BBC has unveiled the future of iPlayer with a month for catch-up, online-only channels and personalised schedules.

By October 8, 2013

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5 Verizon innovations we really hope don't get misused

At its Innovation Center, Verizon displayed a few of the novel tech gadgets it developed in partnership with other companies. Note to evil geniuses: These devices are for the benefit of mankind.

By October 10, 2013

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iPad Mini vs. Google Nexus 7 vs. Amazon Kindle Fire HD

We compare Apple's iPad Mini with its closest competitions, two solid 7-inch tablets based on Android's OS.

By October 23, 2012

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How the world's biggest companies are doing social media

Burson-Marsteller's Global Social Media Check-Up study shows that most of the Global Fortune 100 are taking social media more seriously these days.

By July 17, 2012

Article

The shrinking brand: marketing in a small world

The world is small. Life is short. But brands still want to be big and have a long life. That's no longer viable. Given the atomization of audience size and behavior, they will need to "shrink," too, if they want to remain able to connect with consumers.

By January 1, 2008

Article

Fantastic voyage or why the miniaturization of matter matters to marketing

In the attention-saturated, atomized markets of today, audiences recognize messages and events only within the blink of an eye and on a miniature scale.

By March 18, 2008

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Marketing with meaning: How KLM activates dormant social networks

KLM's Africa and China Clubs, launched in 2007 and 2006 respectively, provide an interesting case study of 'marketing with meaning.'

By April 5, 2009