Marketers face three types of media as channels of interaction with their audiences: paid media, earned media, and owned media. We know that in today's hyper-relational, atomized micro-markets, paid media's effect is somewhat limited.
This weekend, in the aftermath of the Iranian election, Twitter's ability to build a mass audience by virally connecting myriad micro-audiences through micro-messages has proven again to have real impact. When the Iranian police started cracking down on p
Expect to see micro-manufactured appliances from GE later this year.
The BBC has unveiled the future of iPlayer with a month for catch-up, online-only channels and personalised schedules.
At its Innovation Center, Verizon displayed a few of the novel tech gadgets it developed in partnership with other companies. Note to evil geniuses: These devices are for the benefit of mankind.
We compare Apple's iPad Mini with its closest competitions, two solid 7-inch tablets based on Android's OS.
Burson-Marsteller's Global Social Media Check-Up study shows that most of the Global Fortune 100 are taking social media more seriously these days.
The world is small. Life is short. But brands still want to be big and have a long life. That's no longer viable. Given the atomization of audience size and behavior, they will need to "shrink," too, if they want to remain able to connect with consumers.
In the attention-saturated, atomized markets of today, audiences recognize messages and events only within the blink of an eye and on a miniature scale.
KLM's Africa and China Clubs, launched in 2007 and 2006 respectively, provide an interesting case study of 'marketing with meaning.'