19 Results for

micro-audiences

Article

GE and Local Motors team up to make small-batch appliances

Expect to see micro-manufactured appliances from GE later this year.

By March 21, 2014

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5 Verizon innovations we really hope don't get misused

At its Innovation Center, Verizon displayed a few of the novel tech gadgets it developed in partnership with other companies. Note to evil geniuses: These devices are for the benefit of mankind.

By October 10, 2013

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BBC iPlayer to get 30-day catch-up, online channels

The BBC has unveiled the future of iPlayer with a month for catch-up, online-only channels and personalised schedules.

By October 8, 2013

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iPad Mini vs. Google Nexus 7 vs. Amazon Kindle Fire HD

We compare Apple's iPad Mini with its closest competitions, two solid 7-inch tablets based on Android's OS.

By October 23, 2012

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How the world's biggest companies are doing social media

Burson-Marsteller's Global Social Media Check-Up study shows that most of the Global Fortune 100 are taking social media more seriously these days.

By July 17, 2012

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Scenes from GDC 2010

With the 2010 edition of the Game Developers Conference winding down, we've put together a short photographic tour of our week, from Sony's PlayStation Move launch to the booth-filled expo hall.

By March 12, 2010

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Less is more. The tweet(ed) revolution.

This weekend, in the aftermath of the Iranian election, Twitter's ability to build a mass audience by virally connecting myriad micro-audiences through micro-messages has proven again to have real impact. When the Iranian police started cracking down on p

By June 15, 2009

Article

GPUs and the new 'digital divide'

Attending Nvidia's annual analyst day is a good reminder of the significance of graphics processing units.

By June 17, 2009

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Multimedia 2.0: From paid media to earned media to owned media and back

Marketers face three types of media as channels of interaction with their audiences: paid media, earned media, and owned media. We know that in today's hyper-relational, atomized micro-markets, paid media's effect is somewhat limited.

By May 8, 2009

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Marketing with meaning: How KLM activates dormant social networks

KLM's Africa and China Clubs, launched in 2007 and 2006 respectively, provide an interesting case study of 'marketing with meaning.'

By April 5, 2009