Even equipped with official software, let alone updated beta code, the $179 MetaWatch Strata Stealth acts like a work in progress.
Much like the Pebble, the MetaWatch Strata is a Kickstarter project that connects with your iPhone or Android handset and alerts you to calls, e-mails, and messages.
It's not just about the next hit product. Apple is preparing for a future beyond phones, tablets, watches and TVs, in which it's the premium brand for life in a fully digital age.
My wrist has only so much room, and the Fitbit Force has won the shoving match against the mighty Galaxy Gear.
The challenge for Apple and others trying to crack the code on wearables is to produce an appealing device for a mass market that doesn't need a watch to tell time and doesn't want to get all wound up by an overly complicated gadget.
Is it possible that the classic wrist-worn Nano could still outclass the latest wearable tech on looks alone? Actually, it certainly feels like it.
We look at the latest smartwatches and explain how they all could get better.
Why don't consumers use home displays like TVs, PCs, and tablets more often to follow information such as weather, sports and social-media updates? The NPD Group's Ross Rubin has some theories.
The growth of wearables is increasing but, it's unclear whether they'll become the next "smart" platform, as was discussed during a panel event hosted by the MIT/Stanford Venture Lab.