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The mobile messaging app is following the lead of Path, Facebook, and Line, and giving its users another colorful way to communicate without words.
As the Internet giant decides what to do with its Alibaba windfall, an investment into the disappearing-message app may be on the horizon.
The closing of the deal follows last week's regulatory approval from the European Commission.
With FTC approval granted in April, the approval in Europe means the deal should finally wrap up soon.
Private messaging isn't so private, say University of New Haven researchers who found Android apps transmitting and storing unencrypted images, chats, screenshots and even passwords.
Few expect SXSW to turn out a Twitter-like success every year. But if a small feline is far and away the biggest news of a show with tens of thousands of attendees, trouble may be brewing.