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'High School Musical' cranks up the merchandizing machine.
Branded USB drive could mark the opening of merchandizing floodgates.
The up-and-coming startup lays off employees at its Berlin office after it ends flash sales -- yet another business model change.
The creator of the hit game promises third-party developers marketing gold and plans to publish two new games, from outside game makers, under its name.
Because simpler is sometimes better.
Transformers icon apparently talks too.
Wowwee does it again, for Seinfeld's 'Bee Movie.'
New fall line features gadgets galore.
The venerable Transformer cranks up the iPod.
Yellow special edition to coincide with 'Simpsons' movie