That's $39 less than what you'd usually pay, and the offer is good even for former subscribers.
The company says it's "encouraged" by week-over-week subscriber growth over the last several weeks.
Amazon recently raised the price of Prime to $99 but we'll show you how to save $20 and lock-in for $79.
The online retailer's new subscription service promises free 3-day shipping, exclusive deals, and other benefits.
The e-tailer rolls out the new feature -- the ability to purchase the $79-a-year membership as a present -- just before the holidays.
All you need is an American Express card and this $79-per-year service becomes complimentary. Forever. Or at least the foreseeable future.
Microsoft adds one more reason to its list for why all Xbox One users should fork over the $60 fee for Xbox Live Gold.
The same Live Gold membership can be used on both the Xbox 360 and the upcoming Xbox One. And multiple accounts will be able to tap into that single membership.
Morningstar estimates that the free shipping and streaming media service has more than doubled its membership in the last year and a half, a result of offering trials to Kindle Fire buyers.
Normally that same membership would run you $79. In theory this is for American Express cardholders only, but for the moment, anyone can sign up.