It's hard out there for a startup, especially when Facebook and Twitter are now offering the exact same thing.
Chanting, flowers -- it's the story of what happened when CNET reporter Ben Rubin decided to interview Meerkat CEO Ben Rubin.
Days after Twitter cut the live-streaming app off from easily reaching Twitter's audience, Meerkat's CEO says it's "grateful" to Twitter for helping jump-start the service.
Meerkat brought live mobile-streaming video into the mainstream, but its lack of features makes it an easy target for its much better competition.
The live-stream video startup adds compatibility for the GoPro action cam, ramping up competition with Twitter's Periscope.
The app, which was the talk of the tech industry earlier this year, is bolstering its capabilities to better compete with Twitter's Periscope app.
Mobbing means Meerkat will syndicate popular streams to its own feed to boost viewership and interest in popular streams.
In the bitter battle to be your live-streaming option of choice, Meerkat is going for a first-mover advantage to nab users and keep them put.
The interface for Meerkat doesn't have much to it. Unless you're shooting a new video or receive a link to one, there's not much to do in the app.
There can only be one king of Twitter livestreaming.