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Remarks by CEO led some to believe the publisher was privy to iPad details before the launch, but that wasn't the case. It was never part of the event to begin with, says a spokesman.
The publisher's top executive, Chairman and CEO Terry McGraw, also tells CNBC that there will be college textbooks on the device.
The startup, founded by a former Apple executive, also has allowed users to search via Google within titles made using its technology.
Terry McGraw, CEO of textbook publisher McGraw-Hill, says Apple's new digital textbook offering was Jobs' idea.
Company's iBooks Author application is also popular, tallying 90,000 downloads so far, according to a report from Global Equities Research.
Tech titan expected to unveil tool for creating interactive e-books and expand its platform for distributing them, sources tell Ars Technica.
The company says the new "experience" for kids will be much better than what they find with traditional textbooks.
Company announces today iBooks 2, a "new textbook experience" for the iPad and Apple's attempt to bury traditional schoolbooks.
Makeshift vigils adorn the outside of various Apple stores in Manhattan as people pay their respects to the Apple co-founder.
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