McDonald's new Gol! app uses augmented reality to transform boxes of fries into a pixelated pitch so you can pretend you're playing in the World Cup.
Research offers a curious perspective on the possible differences between those who choose the Apple ecosystem and those who don't.
Fast-food giant McDonald's attempts to spiff up its clown in preparation for immersing him in the social-media world.
An enterprising McDonald's in Virginia Beach, Va., decides that a suitable incentive for its customers is to offer them mounted iPads to peruse while they chew.
McDonald's app is available only in France at the moment but lets customers place an order and pay for it from their iPhone.
Children's advocacy groups this week reportedly file complaints with the FTC against large corporations over brand-related online games that ask kids for friends' e-mail addresses without parental consent.
In France, of all places, the fast-food chain is testing out PayPal as a payment method, via smartphone and tablet app.
After a pioneer in wearable computing claims he was assaulted in a Paris McDonald's, the company insists he wasn't physically attacked, but was asked to leave. He hits back again with new photo evidence.
A Toronto professor, who some describe as a pioneer in wearable computing, is allegedly assaulted in a Paris McDonald's by someone who objected to his Google-style glasses.
The spotlight has been on Spotify the past several months and it gets only hotter today. The company has scheduled a press event for later in the day but just announced new ad deals with some Fortune 500 companies.