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mayer

Article

Marissa Mayer: Aviate key to Yahoo's mobile ad biz

During Marissa Mayer's tenure as CEO, Yahoo has acquired many companies. But Mayer singled out the artificial intelligence service Aviate for its potential to help the company make big ad bucks on mobile.

By Apr. 15, 2014

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Time for Marissa Mayer to phone Mark Zuckerberg for a chat?

Facebook now makes more than half of its ad revenue on mobile. Yahoo would salivate over that figure. Maybe Mayer ought to dial up Zuck.

By Jan. 30, 2014

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Marissa Mayer wants Yahoo to be big in mobile. Meet Aviate

Of the almost 40 companies Marissa Mayer acquired since taking over Yahoo in 2012, artificial intelligence service Aviate — and not Tumblr — may turn out to be the biggest catch.

By Apr. 9, 2014

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At Yahoo's CES keynote, Mayer is all entertainment

CEO Marissa Mayer puts Yahoo's mission to entertain front and center in her keynote address at CES 2014, dedicating the largest portion of time to forthcoming news projects and peformances by SNL comics and John Legend.

By Jan. 7, 2014

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Yahoo's Mayer announces Aviate takeover at CES 2014

CEO Marissa Mayer at CES says Yahoo has acquired Aviate, a smartphone launcher that automatically organizes your apps based on usage data and locations. Financial terms weren't disclosed.

By Jan. 7, 2014

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Yahoo's Marissa Mayer to give keynote at CES 2014

Yahoo's CEO will deliver a keynote speech as part of the show's Tech Titans series alongside other industry leaders, including Intel's Brian Krzanich and Audi's Rupert Stadler.

By Nov. 13, 2013

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Marissa Mayer says Yahoo is about 'entertaining'

At the Dreamforce conference in San Francisco, Yahoo's CEO talks about design, mobile, and the company's mission to entertain.

By Nov. 19, 2013

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Marissa Mayer

Marissa Mayer's ascent to the top chair at Yahoo this summer made journalists everywhere giddy. Whether she'll be able to save Yahoo, however, remains to be seen.

By Dec. 11, 2012

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Yahoo's Mayer gives phone passcodes a pass

commentary Yahoo CEO Marissa Mayer confesses that she doesn't use a passcode to protect her smartphone, which goes to show you how hard it is to get people to take reasonable precautions. But it's also an improper risk for a major corporate leader.

By Sep. 11, 2013

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Yahoo's Marissa Mayer on Mail outage: 'We really let you down'

The company's CEO apologized for Yahoo Mail's prolonged, multiday outage.

By Dec. 13, 2013