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The "Mayday" button on Amazon's Kindle Fire brings up a live feed of a support person right there on the tablet. Pizza, marriage proposals -- it's inspired some unique customer requests.
The South Korean device maker emulates Amazon's approach to customer service using a Google Hangouts-like service.
Hate annoying tech-support calls from your parents? Amazon's Fire Phone to the rescue!
The feature has now become the most popular way for Kindle Fire HDX customers to contact Amazon's customer service department.
The device's customer support experts can take over your screen and virtually guide you through your questions via a live video feed.
In a series of new ads, Amazon shows how its new Kindle Fire HDX has a button that can stop you from looking like a fool, by giving you a live helper. Can it really be so easy?
Amazon's new Kindle Fire HDX slates have a new feature called Mayday, where you see a support person in a little window and they take over your tablet.
The Internet giant says its video tutorial service isn't growing fast enough.
Tablet shopping on a budget? We've got you covered with some of the best slates under $200.
There are several different Kindle Fire tablets now available. We help make sense of them all here.