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The "Mayday" button on Amazon's Kindle Fire brings up a live feed of a support person right there on the tablet. Pizza, marriage proposals -- it's inspired some unique customer requests.
Hate annoying tech-support calls from your parents? Amazon's Fire Phone to the rescue!
The device's customer support experts can take over your screen and virtually guide you through your questions via a live video feed.
The feature has now become the most popular way for Kindle Fire HDX customers to contact Amazon's customer service department.
In a series of new ads, Amazon shows how its new Kindle Fire HDX has a button that can stop you from looking like a fool, by giving you a live helper. Can it really be so easy?
Amazon's new Kindle Fire HDX slates have a new feature called Mayday, where you see a support person in a little window and they take over your tablet.
A guide for everything you need to know about picking up Amazon's latest flagship device.
CNET breaks down Amazon's newly unveiled Fire phone handset, and see how its specs compare to Apple and Samsung's current flagships.
The phone comes with some exclusive perks, like unlimited photo storage, and features access to Amazon services.
Amazon unveiled its first smartphone, with high-end specs and pricing. But probably none of its features is enough to tempt buyers away from their current devices.