The "Mayday" button on Amazon's Kindle Fire brings up a live feed of a support person right there on the tablet. Pizza, marriage proposals -- it's inspired some unique customer requests.
In a series of new ads, Amazon shows how its new Kindle Fire HDX has a button that can stop you from looking like a fool, by giving you a live helper. Can it really be so easy?
Amazon's new Kindle Fire HDX slates have a new feature called Mayday, where you see a support person in a little window and they take over your tablet.
The device's customer support experts can take over your screen and virtually guide you through your questions via a live video feed.
Latest report on Amazon's first branded phone, including leaked photos, suggests the company will play up the device's 3D interface, which is said to set it apart from the competition.
analysis Amazon needs to make its products sexier, because it can't just compete on price. Despite throwing a higher-resolution screen and more bells and whistles into the new Kindle Fire HDX, it's still no iPad.
You've heard the stories about bird strikes. But to see one hit at 170mph is quite something.
CEO Jeff Bezos says the store has nearly tripled in size in the past year. But it still trails Apple and Google.
The company is said to be unveiling a service Monday night that connects people to experts via Google+ Hangouts.
The tablet starts shipping to customer homes, though the 8.9-inch model won't ship until next month.