The "Mayday" button on Amazon's Kindle Fire brings up a live feed of a support person right there on the tablet. Pizza, marriage proposals -- it's inspired some unique customer requests.
Hate annoying tech-support calls from your parents? Amazon's Fire Phone to the rescue!
The feature has now become the most popular way for Kindle Fire HDX customers to contact Amazon's customer service department.
The device's customer support experts can take over your screen and virtually guide you through your questions via a live video feed.
Amazon's new Kindle Fire HDX slates have a new feature called Mayday, where you see a support person in a little window and they take over your tablet.
In a series of new ads, Amazon shows how its new Kindle Fire HDX has a button that can stop you from looking like a fool, by giving you a live helper. Can it really be so easy?
Latest report on Amazon's first branded phone, including leaked photos, suggests the company will play up the device's 3D interface, which is said to set it apart from the competition.
Gadget repair expert iFixit takes a deeper look into the guts of Amazon's first smartphone and finds several new details.
A guide for everything you need to know about picking up Amazon's latest flagship device.
analysis Amazon needs to make its products sexier, because it can't just compete on price. Despite throwing a higher-resolution screen and more bells and whistles into the new Kindle Fire HDX, it's still no iPad.