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The "Mayday" button on Amazon's Kindle Fire brings up a live feed of a support person right there on the tablet. Pizza, marriage proposals -- it's inspired some unique customer requests.
The South Korean device maker emulates Amazon's approach to customer service using a Google Hangouts-like service.
Hate annoying tech-support calls from your parents? Amazon's Fire Phone to the rescue!
The device's customer support experts can take over your screen and virtually guide you through your questions via a live video feed.
The feature has now become the most popular way for Kindle Fire HDX customers to contact Amazon's customer service department.
In a series of new ads, Amazon shows how its new Kindle Fire HDX has a button that can stop you from looking like a fool, by giving you a live helper. Can it really be so easy?
Amazon's new Kindle Fire HDX slates have a new feature called Mayday, where you see a support person in a little window and they take over your tablet.
Tablet shopping on a budget? We've got you covered with some of the best slates under $200.
There are several different Kindle Fire tablets now available. We help make sense of them all here.
Gadget repair expert iFixit takes a deeper look into the guts of Amazon's first smartphone and finds several new details.