Mattel says a Barbie book that suggests girls can't handle computer code doesn't reflect its brand vision. That won't stop the uproar surrounding the title, which is still available to buy.
The 404 takes a trip to Hill Valley in 2015 to geek out on Mattel's limited edition, full-scale Hoverboard replica from "Back to the Future II."
The 404 takes a trip to Hill Valley in 2015 to geek out on Mattel's limited edition, full-scale Hoverboard replica from "Back to the Future II." Replete with a scooter handle hole, velcro ankle strap, motion sensors, and "whooshing" sound effects, the only thing missing is the hover conversion -- and no, it doesn't work on water.
Mattel is making a replica of the Back to the Future hoverboard -- with one unfortunate flaw...
Mattel's sci-fi holiday toy makes balls float using the power of brainwaves. Crave straps itself in and gives Mindflex a whirl. Hello, mind control!
Much-hyped telekinesis toys are now hitting stores. But whether they'll levitate up the sales charts this holiday season remains to be seen.
Mattel's Mindflex is a game that allows you to move objects with your brain.
"Concentration" meets neuroscience.
We're taking a look into the past with handheld Classic Football from Mattel.
The Juice Box is a good and inexpensive choice for kids who want a portable entertainment alternative to the Game Boy, but its success will depend on its video library.
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