31 Results for

mattell

Gallery

Up close with Mattel's new VR-infused View-Master (pictures)

Mattel and Google unveil the new View-Master, bringing the toymaker's 75-year-old stereoscope into the Digital Age using Google's virtual-reality Cardboard technology.

10 Images By February 13, 2015

Video

Mattel's View-Master evolves for virtual reality

Mattel partners with Google to bring virtual reality to the classic View-Master toy -- and it'll work with iPhones.

By February 13, 2015

Article

Mattel's View-Master evolves for virtual reality

Mattel partners with Google to bring virtual reality to the classic View-Master toy -- and it'll work with iPhones.

By February 13, 2015

Video

Mattel's new View-Master is virtual reality for kids

In a partnership with Google, Mattel has rebooted the classic View-Master toy into an elaborate smartphone case for viewing 3D worlds with collectable plastic reels. It arrives this fall.

By February 13, 2015

Article

Mattel's View-Master gets a Google VR makeover

The stereoscopic toy leaps into the 21st century as Google scopes out uses for its Cardboard virtual-reality tech.

By February 13, 2015

Editors' Take

Mattel View-Master

Like Google Cardboard, but for kids: new View-Master blends virtual and augmented, and it's super-cheap.

By February 13, 2015

MSRP: $29.99

Article

DC Comics and Mattel team up for superhero action figures for girls

Wonder Woman, Batgirl, Supergirl, Harley Quinn and more will soon be available as a new line of action figures and comics targeted at girls.

By April 22, 2015

Article

Google, Mattel pitch a view to a new product next week

The press invite hints at Mattel's View-Master, an older toy that let kids flip through pictures. Could there be a virtual reality tie-in?

By February 5, 2015

Article

Barbie book implies girls can't be coders; Mattel apologizes

Mattel says a Barbie book that suggests girls can't handle computer code doesn't reflect its brand vision. That won't stop the uproar surrounding the title, which is still available to buy.

By November 19, 2014

Article

Marty McFly and Mattel lend a hoverboard to The 404

The 404 takes a trip to Hill Valley in 2015 to geek out on Mattel's limited edition, full-scale Hoverboard replica from "Back to the Future II."

By July 17, 2012