18206 Results for

marketing 2.0

Review

Toshiba Kirabook (2014)

The design of Toshiba's high-end Kirabook hasn't changed since last year, but it has aged gracefully. The components get an update and the battery life gets a big boost, making this an all-around excellent, but expensive, ultrabook.

By Mar. 5, 2014

4 stars Editor's rating Mar. 5, 2014
Article

HTC turns to new marketing chief

Coming off an abysmal quarter and generally lackluster performance of late, the phone maker could use a good marketing push.

By Nov. 28, 2012

Article

HTC marketing chief 'pretty confident' about 2014

Marketing exec Benjamin Ho gives CNET his take on HTC's campaign with "Iron Man" star Robert Downey Jr. and discusses how HTC can apply pressure on Apple and Samsung.

By Apr. 8, 2014

Review

Eco-amp (O.G. 2.0)

Though it has a great design and comes in a bunch of fun colors, feel free to skip the Eco-amp if you want big sound and something durable.

By Nov. 29, 2012

3 stars Editor's rating Nov. 29, 2012

MSRP: $10.00

Article

Airbnb sued for birdhouse marketing campaign

Vacation rentals site HomeAway, which has a birdhouse logo, says Airbnb's whimsical birdhouse campaign will confuse consumers.

By Dec. 27, 2013

Article

HDMI 2.0: What you need to know

The long-awaited HDMI 2.0 is here, with more 4K support, higher frame rate potential, NO NEW CABLES, and more.

By Sep. 16, 2013

Editors' Take

Sphero 2

Version 2.0 of the iOS/Android-controlled Sphero rolls twice as fast, glows more brightly -- and now comes with ramps for your jumping pleasure.

By Aug. 14, 2013

MSRP: $129.99

Article

Apple's 1976 marketing plan included Apple Stores

When the legendary Silicon Valley marketing guru Regis McKenna presented his ideas to Steve Jobs, it included something very prescient.

By Feb. 6, 2014

Article

Time for marketing innovation 2.0

While Pepsi, one of the world's foremost consumer brands, has acknowledged the signs of the times and is making the transition away from one-to-many mass-marketing to social marketing with meaning, marketing theory is struggling to catch up.

By Dec. 27, 2009

Article

This may be the worst social-media marketing song you've ever heard

At Social Media Marketing World, they sing a song. It's called "Let's Get Social." It may not be good for society.

By Apr. 11, 2014