The company's focus will be improving brand image so it can appeal to people looking for higher-end handsets.
Paul Golden, the former head of marketing for Samsung's mobile division, will serve as an adviser to HTC Chairwoman Cher Wang.
Marketing exec Benjamin Ho gives CNET his take on HTC's campaign with "Iron Man" star Robert Downey Jr. and discusses how HTC can apply pressure on Apple and Samsung.
Vacation rentals site HomeAway, which has a birdhouse logo, says Airbnb's whimsical birdhouse campaign will confuse consumers.
When the legendary Silicon Valley marketing guru Regis McKenna presented his ideas to Steve Jobs, it included something very prescient.
At Social Media Marketing World, they sing a song. It's called "Let's Get Social." It may not be good for society.
Looking to broaden and monetize its mobile audience, the Internet giant acquires a platform that lets users jump between apps on their smartphones.
The companies reportedly have signed an agreement to promote Xbox One on network videos, but questions abound over their tactics.
While the social network collected more than $4 billion in ad revenue last year, the research firm says that doesn't mean Facebook advertising actually works.
Macintosh marketing chief Mike Murray hoped that businesses would abandon their IBM PCs to join the revolution, but it proved to be more difficult than imagined.