8872 Results for

marketing

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HTC taps ex-Samsung exec for marketing muscle

Paul Golden, the former head of marketing for Samsung's mobile division, will serve as an adviser to HTC Chairwoman Cher Wang.

By Apr. 18, 2014

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HTC marketing chief 'pretty confident' about 2014

Marketing exec Benjamin Ho gives CNET his take on HTC's campaign with "Iron Man" star Robert Downey Jr. and discusses how HTC can apply pressure on Apple and Samsung.

By Apr. 8, 2014

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Airbnb sued for birdhouse marketing campaign

Vacation rentals site HomeAway, which has a birdhouse logo, says Airbnb's whimsical birdhouse campaign will confuse consumers.

By Dec. 27, 2013

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Apple's 1976 marketing plan included Apple Stores

When the legendary Silicon Valley marketing guru Regis McKenna presented his ideas to Steve Jobs, it included something very prescient.

By Feb. 6, 2014

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This may be the worst social-media marketing song you've ever heard

At Social Media Marketing World, they sing a song. It's called "Let's Get Social." It may not be good for society.

By Apr. 11, 2014

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Yahoo buys mobile-marketing company Sparq

Looking to broaden and monetize its mobile audience, the Internet giant acquires a platform that lets users jump between apps on their smartphones.

By Jan. 21, 2014

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Microsoft, Machinima strike 'stealth marketing' deal

The companies reportedly have signed an agreement to promote Xbox One on network videos, but questions abound over their tactics.

By Jan. 21, 2014

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Facebook's marketing biz dissed by Forrester

While the social network collected more than $4 billion in ad revenue last year, the research firm says that doesn't mean Facebook advertising actually works.

By Oct. 28, 2013

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Macintosh's 100-day marketing blitz: After the applause, confusion

Macintosh marketing chief Mike Murray hoped that businesses would abandon their IBM PCs to join the revolution, but it proved to be more difficult than imagined.

By Jan. 23, 2014

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How the 'carstache' turned into marketing magic for Lyft

Lyft's quirky car ornament had made it the most recognized ride-sharing service in the industry. Lyft's President John Zimmer talks to CNET about the power of the stache.

By Sep. 29, 2013