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marketing

Article

Force Friday: May the Force be with your bank account

Hours of live "Force Awakens" reveals introduce more toys and other "Star Wars" products than you can shake a lightsaber at. Here, a look at some of the newest stuff this side of the galaxy.

By September 3, 2015

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Windows 10 scores 5% slice of desktop market

A month into its official debut, Microsoft's new system software is ahead of Windows 8 and Mac OS X Yosemite in desktop traffic, according to Web tracker NetMarketShare.

By September 1, 2015

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Marketing firm 6S asks Apple to call new phone the iPhone 7

The 6S agency really likes its name and lightheartedly asks Apple to rethink the naming scheme for its next generation of smartphones.

By September 4, 2015

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Gear S2 propels Samsung into sleeker design, focus on apps

Samsung's newest smartwatches work with the most recent Android phones and support Samsung Pay, among other features.

By September 3, 2015

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Verizon unveils a new logo a day after Google does the same

Verizon is opting for a cleaner look and says it stands for "simplicity, honesty and joy."

By September 2, 2015

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Polaroid Snap is a pocket-sized instant-print camera

The camera is very basic and the prints are small, but if you're looking for an inexpensive and travel-friendly way to shoot instant photos, the Snap could be the answer.

By September 1, 2015

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Samsung's new challenge: Sharing the smartwatch market with Apple

For the first time, Samsung will be launching a wearable while a device from key rival Apple is available. But don't count Samsung out yet.

By August 31, 2015

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Google may be on cusp of re-entering mainland China market

It's reportedly planning to release new China-specific versions of its Google Play app store and Android Wear software, in what would be a markedly softened stance toward the country.

By September 4, 2015

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What's behind smartphone market's slowing growth? Look to China

Research firm predicts global shipments will rise around 10 percent this year, compared with more than 27 percent in 2014. One reason? Demand for devices in China is falling.

By August 25, 2015

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Android market share stays steady in US but sinks deeper in Europe

More than a quarter of smartphone buyers across Europe jumped ship from Android to iOS, which saw solid gains across most of the continent, says research firm Kantar Worldpanel ComTech.

By September 2, 2015