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marketing

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9 things you should know about surge protectors (pictures)

Surge protectors (also called surge suppressors) are a cheap way to protect your gear against random, and potentially damaging, power spikes. They're not all the same, and there's a lot of marketing fluff surrounding them. Here are a few tips before you start shopping.

9 Images By March 25, 2015

Article

Kanye, Rihanna and Beyoncé turn blue for Jay Z's Spotify rival Tidal

Madonna, Coldplay and Taylor Swift are among the big hitters backing Jay Z's lossless audio service, which is set for a major announcement today.

By March 30, 2015

Article

Pinterest ditches marketers' links, may be planning 'buy' button

The company says the decision to ban third-party marketing links has nothing to do with making money and everything to do with improving people's experience on the site.

By February 13, 2015

Article

Engineers skeptical about Tim Cook (marketers love him), says survey

Technically Incorrect: A survey comparing engineers with marketers shows very different views of Tim Cook and Apple. Fifty percent of engineers view Cook negatively. Zero percent said they'd buy an Apple Watch.

By March 22, 2015

Article

Of Meerkats and marketers: The highlights of SXSW 2015

Reporters' notebook: The annual technology, film and music confab showed us that brands have money to blow, and a tiny app can still make a name for itself when the tech industry converges on Austin, Texas.

By March 18, 2015

Article

PC market expected to face more pain in 2015

Researcher IDC cuts its forecast for PC shipments, saying more needs to be done to help the market stabilize.

By March 12, 2015

Article

Samsung loses 'Next Big Thing' marketing chief

Todd Pendleton, the man behind Samsung's popular marketing campaign, plans to leave the smartphone giant in early April, CNET has learned.

By March 5, 2015

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Apple Watch to nab over half the smartwatch market, researcher predicts

Apple's upcoming wearable is expected to ship more than 15 million units worldwide this year, according to Strategy Analytics.

By March 5, 2015

Article

iPhone 6 earns Apple highest market share in urban China

One in every four smartphones now sold in urban China is an iPhone, according to research firm Kantar Worldpanel ComTech.

By March 4, 2015

Article

Apple's former CEO says Samsung's marketing power can't match Apple's

John Sculley may have been the one who pushed out Steve Jobs from Apple, but he also ushered in one of the most famous commercials. Sculley talks to CNET about Samsung's marketing efforts, Apple Watch, Tim Cook and more.

By February 14, 2015