Apple's own Maps app, launched as part of iOS 6, was met with loads of criticism for giving incorrect directions and including hilariously flawed maps.
What's missing from Apple CEO Tim Cook's letter is any explanation as to why Apple would publish a beta product it knew would frustrate customers.
The launch of iPhone 5 and the controversy around Apple's new maps has brought considerable speculation about what Steve Jobs would have done. Why?
The bad directions that led some travelers to a remote desert instead of a local town has been linked back to a local database.
Apple has further admitted defeat over the maps calamity by highlighting rivals' apps.
With a big and dramatic management shakeup, CEO Tim Cook has unquestionably put his own stamp on the company.