The new documentary, by two Israeli brothers, is an interesting look at the passion behind the millions-strong Mac community. But it lacks clarity.
A new documentary film details the history of the most rabid Apple lovers. We set our left eyebrow firmly in the raised position and had a watch
Documentary focusing on the development of the Apple and Mac cultures was shot, in part, at MacWorld 2007.
This week, the new MacBooks fail to wow, the new MacHeads trailer does wow, and the presidential candidates jump into the tubes.
Film about the sometimes obsessive culture surrounding Apple and its products will debut this fall. New trailer sheds more light on the film's content.
It's too early to tell, but the film looks like a realistic examination of the cult and emotions surrounding Apple's computers.
Stainless steel and industrial design for $900.
Mac fans, known for their devotion to buying the latest and greatest from Apple Computer, are also apparently interested in themselves as well.
A new film suggests that there are legions of "Star Wars" fans who cannot stomach what the films' creator did to their beloved franchise. But are those people in the majority?
Martin Lindstrom, who wrote the new book Buyology, weighs in on the power of Apple, its products, and its community of users.