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To celebrate 30 years of Macintosh, Apple has released a commercial that was filmed entirely on the iPhone 5s.
Apple recruits 15 film crews armed with 100 iPhones to shoot footage of the Mac in action around the world in just one day.
Apple’s 11-inch Air gets a CPU speed bump and a decent price cut over the already excellent 2013 version. If you have a recent model there's no need to upgrade, but for anyone else, it's now a better deal than ever.
While it includes some performance and graphics concessions on the lowest priced model, the 21.5-inch iMac brings Apple's iconic design and top-notch bundled accessories and software to a wider audience.
If you own a MacBook Air from the past couple of years there's really no need to upgrade, but a small spec bump and minor price cut make the most-current Air even more attractive.
Miss a few stories this week? We'll get you up to speed with this rundown of all the tech news.
For its own celebration of the Mac's birthday, Apple creates an ad featuring designers and creators who all benefited from the Mac's worldwide democratization of creativity.
A brief excerpt of an ABC interview with Apple's CEO discusses Apple's penchant for keeping things under wraps, and touches on sapphire and NSA surveillance.
Apple has gone all out in its celebration of the Macintosh 128k's 30th birthday. Watch the video here.