To celebrate 30 years of Macintosh, Apple has released a commercial that was filmed entirely on the iPhone 5s.
Apple recruits 15 film crews armed with 100 iPhones to shoot footage of the Mac in action around the world in just one day.
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For its own celebration of the Mac's birthday, Apple creates an ad featuring designers and creators who all benefited from the Mac's worldwide democratization of creativity.
A brief excerpt of an ABC interview with Apple's CEO discusses Apple's penchant for keeping things under wraps, and touches on sapphire and NSA surveillance.
Apple has gone all out in its celebration of the Macintosh 128k's 30th birthday. Watch the video here.
It began as a rage against the machine. But how did Apple's ads help the Mac be seen as ultimately not part of the machine? Or did the ads matter not so much at all?
At this price point, you should expect a range to separate itself from the competition more than the Electrolux EI30EF35JS does. Keep shopping.
Apple’s 11-inch Air gets a CPU speed bump and a decent price cut over the already excellent 2013 version. If you have a recent model there's no need to upgrade, but for anyone else, it's now a better deal than ever.
This skinny new version of the popular flood light looks terrific -- but wait until you see the price.