3691 Results for

mac30

Article

Former Apple CEO John Sculley recalls the Macintosh launch

guest post Sculley stood behind the curtain with Steve Jobs moments before Jobs was to go on stage. Jobs was terrified, Sculley says, but once he took the stage, his presentation mastery took over.

By Jan. 22, 2014

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Dave Winer's first encounters with the Macintosh

guest post Dave Winer's ThinkTank outliner was among the first wave of Macintosh software products. It was love at first sight, but Winer believes the Mac stopped short of where it could have gone.

By Jan. 24, 2014

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Steve Jobs' perfect pitch: The Macintosh launch

guest post Former Apple executive Jean Louis Gassée takes a nostalgic look at the Mac's historic launch and promises -- not to be confused with the hard struggle later on the battlefield.

By Jan. 23, 2014

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Mitch Kapor remembers Lotus' Macintosh bomb

After developing 1-2-3, the first popular spreadsheet for the IBM PC and compatibles, Lotus hoped history might repeat when it came to the Mac. But Lotus Jazz for the Mac failed to deliver.

By Jan. 23, 2014

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Marc Benioff's teenage affair with the Macintosh

guest post Six months after watching Apple's 1984 Super Bowl commercial, the 19-year-old future Salesforce.com CEO was a summer intern at Apple writing a sample game, "Raid on Armonk."

By Jan. 24, 2014

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Apple execs reflect on the Macintosh at 30

"The best thing to happen to the Mac in last 10 years was iOS," says Bud Tribble, Apple's vice president of software technology and a member of the original Mac team.

By Jan. 24, 2014

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Tracing the origins of the Macintosh

The next generation of Apple computers was already under way in 1979 when a visit to Xerox PARC changed Steve Jobs -- and Apple -- forever.

By Jan. 21, 2014

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Burrell Smith: Macintosh hardware wizard

Few in the public may be familiar with Smith's work, but colleagues say this brilliant engineer's importance to the Mac is akin to what Woz meant to the first Apple computers.

By Jan. 22, 2014

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The Macintosh turns 30: Going the distance

Apple's Macintosh arrived with great fanfare, but the computer that aimed to show why 1984 wouldn't be like "1984" barely made its debut. Here's the story of how it came to be.

By Jan. 21, 2014

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Macintosh's 100-day marketing blitz: After the applause, confusion

Macintosh marketing chief Mike Murray hoped that businesses would abandon their IBM PCs to join the revolution, but it proved to be more difficult than imagined.

By Jan. 23, 2014