Nick Bergus posts a joke on Facebook about an Amazon listing for a 55-gallon tub of personal lubricant. Soon, he becomes the unwitting pitchman for the product. Social ads, anyone?
Last week, at the Melbourne Formula One Grand Prix, we spoke to Lisa Lilley, Shell's technology manager for Ferrari, about how Shell formulates the fuel and lubricants that it supplies to the Ferrari F1 race team.
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