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Apple faithful admit to 'blind loyalty' to iPhone

In a UK survey of 2,000 iPhone owners, 78 percent claimed they "couldn't imagine" having another type of phone.

By Feb. 13, 2014


Wear your 'Game of Thrones' loyalty around your neck

New necklaces from Pyrrha and HBO honor the various houses of Westeros. Will you sport a Baratheron, Greyjoy, Lannister, Targaryen, Tyrell, or Stark?

By Apr. 3, 2014


Yahoo CEO Mayer retweeting people pledging loyalty to Yahoo

All morning long, Marissa Mayer has been retweeting people who say they'll switch their home page to Yahoo if she retweets them. But why?

By Sep. 19, 2013


Ticketfly lets venues, promoters customize loyalty programs

The ticketing and marketing service says that, until now, there has been no sophisticated way to identify and reward the people who buy the most tickets.

By May. 15, 2013


Square launches loyalty rewards program

The credit-card reader company adds new features to its apps.

By Jun. 19, 2012


AT&T Mobility CEO sees record customer loyalty by 2015

The company is banking that the improved services from its network upgrade will pay off in less customer turnover.

By Nov. 7, 2012


Zappos founder's next target: Clothes shoppers' loyalty

Nick Swinmurn, who started the huge online shoe retailer and later brought in Tony Hsieh as CEO, now wants to give clothing buyers rewards for sharing what's in their closets.

By Nov. 15, 2011


Andreessen Horowitz bets $10M on customer loyalty startup Belly

The Chicago startup is going for Groupon-like scale, launching today in New York and Boston.

By May. 8, 2012


AT&T striving to retain customers through new loyalty program

Kicking off as a pilot program, AT&T Plus will reportedly offer a special support number, waived fees, and a discount on certain products.

By Mar. 27, 2012


How OpenTable puts loyalty to the test

In addition to collecting fees for customer referrals, reservations and deal services may win consumer loyalty that would otherwise go to small businesses.

By Dec. 6, 2010