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location-based advertising

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Article

Facebook to share ads based on location history with advertisers -- but won't say when

With Nearby Friends, your location history is private to you and only you -- until the social network decides otherwise. Surprised? Don't be. Facebook is in the advertising business.

By Apr. 18, 2014

Article

Twitter launches advertising tool to target TV conversations

The feature allows marketers to engage Twitter users talking about specific programs with Promoted Tweets.

By Nov. 21, 2013

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Yahoo reveals advertising deal with Google

Yahoo is now looking toward what might have been seen as an unlikely source (before today) for online advertising: Google.

By Feb. 6, 2013

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Instagram inks its first advertising agency deal

The Facebook-owned entity has hooked a really big fish in the advertising world.

By Mar. 7, 2014

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Apple patents location-based technology to control devices remotely

A patent describes technology that monitors your location and automatically performs home automation tasks.

By Nov. 5, 2013

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Apple buys location-based data company Locationary

The small startup blends data from multiple sources to ensure that information on local businesses, such as location, hours, and services, is always up-to-date.

By Jul. 19, 2013

Article

Facebook users seek answers on advertising, privacy

During the open period for voting on changes in Facebook's data use policy, the company's privacy executives field questions in a live Web Q&A -- but don't explain much.

By Dec. 4, 2012

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AOL snaps up advertising company Buysight

Looking to hone its advertising savvy, the Web giant acquires a startup with know-how on online ad targeting and retargeting.

By Dec. 4, 2012

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Twitter predicts users' gender for targeted advertising

Are women about to get more promoted tweets for cosmetics, while men get power tools?

By Oct. 25, 2012

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AdBlock Plus spreads its gospel of unintrusive Net advertising

A new manifesto from an ad-blocking company Eyeo tries to build support for the idea that some ads are OK. That's good for its business, since big advertisers pay to get on its whitelist.

By Apr. 3, 2014