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In an attempt to put people's heads in the moment, moviegoers get a text, just as the action on the screen unfolds. But is it all a setup?
Maker of brain-scanning tech says wearables like Google Glass could evolve to monitor brain signals and sell you toothpaste.
Google reaches across the aisle to Apple's platform with its hit game, which sees you running around real-world locations claiming them for your team.
Users of the world's largest social network can now find out who is around them. After spending billions on acquisitions and developing other apps, it's also a return to Facebook focusing on, well, Facebook.
Justin Shaffer, who arrived at the social network after his startup was acquired in 2010, is leaving as the company purportedly struggles to figure out how to run video ads without alienating users.
Foursquare users checking in at the San Diego Convention Center may see an ad for free movie tickets to "The To Do List."
The startup's latest play for advertising dollars has the company targeting members with ads after they check in to certain types of venues.
The founders of Distinc.tt believe it's time for a gay social app that doesn't have sex at its core. This is an app that "you can bring home to Mom."
App and advertising executives tell an audience at All Things D's mobile conference that location-based ads may finally pave the way for more money to be spent on mobile advertising.