App and advertising executives tell an audience at All Things D's mobile conference that location-based ads may finally pave the way for more money to be spent on mobile advertising.
The start-up, which makes location-based mobile apps and operates a network of local ads and deals, will join eBay's PaylPal division but continue to operate separately.
In an experimental look into the possibilities of travel ads on location-based mobile apps, the most prolific GateGuru user each month for the next three months will get a free round-trip ticket from JetBlue.
Music-focused social network launches a mobile-advertising platform for phones running Google's mobile operating system, plus location-based streaming stations.
Real estate search site Trulia signs a deal with the location-based advertising firm to offer more targeted ads on the company's site.
GM's OnStar division will begin experimenting this year with location-based advertising beamed to vehicles through a cellular network.
General Motors' Chet Huber figured out how to zap ads into automobiles. Now he wants to beam all sorts of location-based commercials--but in a way that won't annoy or distract drivers.