Could search marketing be gained in a kit form for $15? Probably not, but any search geek ought to get a chuckle out of this homemade gift.
Concern over "content mills" that can flood the Web with cheap blog posts and videos has led one trade group to suggest that there should be guidelines to keep these companies in check.
Success with SEO, and on the web, must be built on a strong foundation of beliefs. All the traffic in the world to a site won't mean a thing if the site isn't there to help the visitor.